Published in Games

Key Trump adviser tried to flog WoW gold

by on13 February 2017


Lost a fortune on it


President Donald (Prince of Orange) Trump’s most popular advisor, Steve Bannon, managed to convince his old bosses at Goldman Sachs to make an incredible investment in a website flogged WoW gold.

Internet Gaming Entertainment (IGE) collapsed after a year following a huge lawsuit. It existed to launder WoW virtual gold for real cash.

It was set up by former child actor Brock (Mighty Ducks) Pierce in 2001, who liked playing EverQuest eight hours a day. IGE was one of the first sites to allow players in MMOs to trade their virtual goods for real money, and of course, its peak came after the 2004 release of World of Warcraft. IGE was coining it in and Pierce started talking to Bannon in the mid-2000s, and brought him on board to secure IGE some venture capital.

According to Mother Jones  Bannon pulled off the deal in 2006, when he managed to persuade former employer Goldman Sachs, plus a consortium of private funds, to invest $60 million in the company. Bannon took a seat on the board for himself, and the investors bought some stock from IGE’s founders.

Next year a World of Warcraft player managed to bring a massive class-action lawsuit against IGE in 2007, accusing them of “substantially impairing” players’ enjoyment of the game. The whole business went tits up.

IGE sold off its marketplace to a competitor and rebranded as Affinity Media, leaving itself as a publisher of MMO community message boards. These days they publish a network of websites and apps in casual gaming and online video.

In June 2007, Affinity’s board knifed Pierce and made Bannon CEO where he stayed until taking over at Breitbart News in 2012.

Last modified on 13 February 2017
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