Published in News

Apple wants green measures shelved

by on13 January 2010

Image

Kill a polar bear today


Despite
being named as Greenpeace's number one environmental computer company, Apple has asked its shareholders to stop demanding that it become greener.

Jobs' Mob's board is urging its shareholders to reject several proposals focused on environmental efforts. One of the shareholder ideas submitted by John Powers from the activist group As You Sow, seeks to establish a sustainability report detailing information such as greenhouse gas emissions and toxic materials, while addressing employee and product safety.

All he wants is that Apple join more than 2,700 companies which issued reports on sustainability issues in 2007 including Dell, IBM, and HP. The reports show detailed assessments of greenhouse gas emission exposure and made reduction commitments. Apple, however, lags behind global industry peers on sustainability reporting. Apple has released product-specific information regarding greenhouse gas emissions, but the activist group is pushing the company to expand the reports to include aggregate emission estimates, along with specific commitments regarding greenhouse gas reduction.

Apple's board things it does enough green stuff and is already substantially fulfilling—and in many respects exceeding Power's request. A similar proposal, wants to establish a board committee on sustainability. The committee would monitor subjects such as natural resource limitations, energy use, waste disposal, and climate change.

Apple's board has given the thumbs down to that idea saying that the current management team is already authorised to make decisions relating to environmental, health and safety issues.
Rate this item
(0 votes)