Sony is now letting everyone know that the PlayStation 3 will factor into the company’s overall 3D television strategy. How, you might ask, is the PlayStation 3 going to factor into their 3D television strategy?

Well, with a firmware update, of course! All PlayStation 3 consoles will be firmware upgradeable to support 3D televisions in the future. Of course, no one is talking about the fact that besides needing a 3D television to hook your PlayStation 3 to, you also need software content to take advantage of the technology.

The news that Sony is planning 3D support for the PlayStation 3 is an interesting development. With the right kind of software, it could sell more than a few television sets and drive customer awareness of the technology. It is likely from what our sources are telling us that Sony will be showing more surrounding this development in January at CES in Las Vegas. Till then, we have to think that there are lot more questions than answers on the possible timetable for users to actually see the technology and the software that are ready for prime time. We think it will be late 2010 to early 2011 before any real progress will be made on this front.