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Billboards can tell what sex you are

by on19 June 2009

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Will change accordingly

Singapore's
Agency for Science, Technology, and Research has developed technology that allows billboards to tell what sex you are and send you an appropriate advert.

The technology uses algorithms to tell facial features of males and females. It has its limits. Unlike Face Detection 3.0, which is employed in point-and-shoots cameras the gender recognition system can only detect faces that are facing the camera.

A company spokesman said that the system can also track statistics such as the duration the viewer spends in front of the display. AStar also has an age recognition system in the works, and its application is similar to the gender-based counterpart.

Right now, the gender recognition system is still in beta testing. The agency hopes to roll out a full version by the end of the year.  We are waiting for the first law suit from a woman who is incorrectly identified as a bloke.
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