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Dell patronises women

by on15 May 2009

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Thinks it is the best way to make a sale

Hardware maker
Dell has decided that the best way to flog computers to women is patronise them into a coma.

A new marketing campaign has started which is targeted at women based around a computer called a 'Della'.  This is because the people in marketing obviously thought the name Dell was too butch for wimmon.

According to the site the Della can change a woman's life "Once you get beyond how cute they are, you'll find that netbooks can do a lot more than check your e-mail." Yes you can “find recipes online” and you can use them to"to track calories, carbs and protein with ease, watch online fitness videos, map your running routes and more."

So it seems that Dell believes that women are just interested in things that are cute and watching their weight. There is also an instructional video about how to buy clothes online.
Yep it is a Geek's vision about what women are interested based on their experience of their mothers. Generally most women will find it completely insulting, patronising and backward.

Apparently women what coloured laptops and men don't. This a petty because the bright colours are pretty good. A Dell spokesman said that the hardware maker didn't intend to insult half of the population with its marketing campaign.

The Della is "an effort that is evolving, and one in which we hope even more women will connect with the Dell brand," the spokesman said. Our guess is that unless they want themselves to appear as a marketing joke they should sack their marketing team and involve a few more of the target audience.
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