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Over 30,000 fall for monitor tanning ad

by on06 February 2009

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Skin cancer charity takes them for a ride

 

More than 30,000 people fell for a controversial ad which claimed their computer monitor would make them tan while they work. It wasn't a scam, but rather a brilliant marketing move which was meant draw publicity to a skin cancer charity. Obviously, it worked quite well, as websites all over the interweb are reporting about it.

The site, called ComputerTan, promised visitors to magically transform their monitors into UV lamps which would give them that sexy Mediterranean look in the comfort of their own office. It offered a free trial, which consisted of showing bright lights on the screen, followed by a message from the charity.

The campaign was launched by skin cancer charity Sckin, which is trying to expose the dangers of UV tanning booths and old fashioned sunbathing. Kudos to the Sckin crew for pulling it off.

More here.

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