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General Electric teams up with Apple, Qualcomm

by on05 May 2015


Build a more expensive lightbulb

General Electric has teamed up with Qualcomm and the fruity cargo cult apple to build digital technology into LED lightbulbs.

GE has a wizard wheeze to create a way where retailers can connect with shoppers' smartphones through technology embedded in LED light bulbs

The cunning plan is to use the "indoor positioning" technology could be to transmit customised coupons to shoppers depending on their store location.

GE's LED bulb will be compatible with Apple's yet-to-launch connected-device platform HomeKit so that the bulb can change colours to align with the natural rhythms of the body.

From GE's view it can flog more energy-efficient LED bulbs, and use sensors and other technology embedded in LEDs to the advantage of consumers, businesses and cities,

It of course means that if you don't buy Apple gear you might literally be left in the dark. Giving control of your lighting to Apple strikes us a bit scary. If you are reading a book you want light and not mood lighting.

We are also against anything which means we have to queue up outside an Apple store to buy a lightbulb with Apple fanboys.

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