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Second life is dying

by on22 August 2008

Image

Virtual ghost town


Businesses
who set up on Second Life appear to have wasted their cash and many have shut down, an Australian researcher has found.

Kim MacKenzie, a PhD student at the Queensland University of Technology, centred her honors year thesis around the business applications of Second Life. She said that punters appear to have lost interest in Second Life and the users still there appear to be shying away from the big corporate brands.

Second Life bases of Dell, Toyota, Coca-Cola, BMW, AOL and Vodafone were like ghost towns and many of the users were actually staff members. MacKenzie found no customers in these impressive sites and some of the top sites have recently closed.

One of the reasons was that the site was unstable and will crash one in four times you use it. She expected Second Life, or at least something like it, to take off within a few years as the bugs are ironed out and more advanced communications features such as voice chat are added.
Last modified on 23 August 2008
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