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Google’s revenue falls

by on17 October 2014



Internet advertising slows

Google revenue fell short of what the cocaine nose jobs of Wall Street's expected as growth in Internet advertising slowed in the most-recent quarter.

All this offset a modest improvement in ad pricing. The total number of ads, or paid clicks, expanded by 17 percent in the third quarter. That was down from the 25 percent growth rate that Google delivered in the second quarter. Online advertising rates, which have been mired in a multi-year decline, moderated slightly in the third quarter, declining 2 percent year-on-year. That marked an improvement from the 6 percent decline in "cost-per-click" or CPCs in the second quarter.

It is not all bad Google posted $16.52 billion in revenue for the three months ended Sept. 30, which is not to be sneezed at. This is compared to $13.75 billion in the year ago period. Wall Street expected Google to make $16.57 billion in the latest quarter based on figures it saw at the bottom of a glass in a swanky Soho wine bar.

Google increased its spending during the quarter. The company increased its headcount by roughly 3,000 employees, contributing to a 46 percent rise in research and development costs.

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