Apple is attempting to knock out its competition using cunning methods to prevent rivals products getting into the shops.
Avril Wu, the assistant vice president for DRAMeXchange, it seems that they believe that Apple could be buying up as much as 25 per cent of the world’s DRAM supply. This is huge increase from the 16.5 per cent it has already bought. However, this is a somewhat evil strategy from Apple because, while it does ensure it has enough components for their products, it also prevents rivals making products because they will be in short supply and more expensive.
Apple has been playing a similar game in China where it has effectively throttled its rival’s chances of getting their products out of the country by placing high orders with their Chinese partners which would delay the shipments of other phones from competing brands.
According to Tech Crunch the company is apparently flooding its channels with devices, causing shipments for other ‘top tier’ device makers to be delayed to make way for Apple products.
This cunning plan was pioneered by Steve Jobs who once booked up all available holiday airfreight space to ship the translucent blue iMacs, which in turn resulted in companies such as Compaq being unable to find available flights themselves. The Tame Apple Press thinks that it is a sign of confidence from Apple who seems to believe that they will be able to sell that many iPhones and Apple Watch devices by this time next year. But of course it could equally be certain of dominating the market if its rivals can’t get DRAM cheap enough or their products built.