AMD's President, Dirk Meyer, said that the semiconductor industry needs to focus on new business models and innovations that will help reduce the R&D spend. He said his goal is to make half of the world’s population become PC users by 2015.

Speaking to the International Very Large-scale Integration Conference and International Embedded Systems Conference, Meyer complained that R&D expenditure in the semiconductor industry had been outpacing the growth of semiconductor revenues.

He said that AMD would continue to focus on increasing the transistor density on a single processor and that the industry needs to innovate easy ways that would bring down R&D expenditures. Meyer said that the PC was the fundamental driver of growth in the semiconductor industry.

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