Wednesday, 09 February 2011 12:09

Nokia CEO issues a wake up call

Written by Nedim Hadzic

Apple and Android are kicking our behinds
Nokia’s CEO Stephen Elop recently sent Nokia employees a memo admittedly trying to wake the company up from its slumber. It is no secret that Nokia, the company once heralded for mobile phone innovations, has fallen behind significantly in the past years.

We must admit, for a CEO he seems quite poetic as he drew a parallel between Nokia and a man standing on a burning oil platform. The memo reads: "He could stand on the platform, and inevitably be consumed by the burning flames. Or, he could plunge 30 meters in to the freezing waters. The man was standing upon a burning platform, and he needed to make a choice." For all you soap opera lovers out there, worry not as the man survived – which is exactly what Elop is trying to do with Nokia.

However, it was not all stories as Elop reminded the company employees that Nokia’s competitors have wasted no time in chewing of large chunks of Nokia’s share. He pointed out that Apple’s $300+ segment was 25 percent in 2008, soaring to 61 percent by Q4 2010. Elop noted that since the iPhone launched, Nokia hasn’t managed to make a product “that is close to [Apple’s iPhone] experience.”

Elop also had many a good thing to say about Android, saying amongst other things that the platform is fast approaching the sub-€100 segment. “Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.”, Elop said.

Elop said that while innovation was always a part of Nokia, the company is not reaching the market fast enough. He went on pouring cold water on MeeGo, saying that at this rate Nokia might have only one MeeGo product in the market by end of 2011. He also addressed Symbian, saying it is:” an increasingly difficult environment in which to develop to meet the continuously expanding consumer requirements, leading to slowness in product development and also creating a disadvantage when we seek to take advantage of new hardware platforms.”

Elop announced the new company strategy for February 11, rallying all employees to contribute to Nokia’s return to former glory. Our personal favorite part of the memo was when Elop said:”In the meantime, we've lost market share, we've lost mind share and we've lost time.”

All in all, we wish Elop and Nokia good luck, because they sure will need it. You can read more here, where you'll  find the memo in full.

Last modified on Wednesday, 09 February 2011 12:22
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+12 #1 robert3892 2011-02-09 12:46
Nokia needs to dump Symbian and hop on board the Android train or make one or two models that run on Android and see how sales compare with their Symbian counterparts
-3 #2 guideX 2011-02-09 14:19
Quoting robert3892:
hop on board the Android train

They are moving to Windows Phone 7, and i am pretty bloody glad because it shits all over Android. Hardware vendors need to stick to making great phones and Software maker's need to stick to developing perfect code. The exception is Apple who have the investment cash.

Android is turning 3 yrs and we STILL don't have lag free pinch to zoom, smooth swipe transitions or rotation animations. STILL don't have inbuilt H.264 support, forget any mkv playback INSTEAD WE GET VP8 thing simply because Google wanted to OWN the codec they are forcing.

Also: FRAGMENTATION HELL, 1 phone has Android 2.3 and Android 2.4/3.0 is coming out in a few days...
+2 #3 noypogs16 2011-02-09 15:53
admit it mobile phones today are racing on whose the best OS for mobile, great UI, animation, clean & user friendly interfaces, APPS, fast connectivity and apple and android are on that strategy, where symbian still a not improving for the past years, and they need to change the strategy on their OS, hire talented software/ hardware programmers, we dont still see the upcoming MEEGO , and they should be flexible and join the android communit and windows and lastly fast/energy efficient hardware
+2 #4 Exodite 2011-02-09 16:30
Quoting guideX:
They are moving to Windows Phone 7...

Unlikely, and more to the point it might well be the death-knell of Nokia if they did.

WP7 has a very slick UI, something Nokia sorely needs, but would oterwise represent a massive step back in functionality and features for Nokia.

For example, S^3 devices support USB host functionality with just about any stick while WP7 requires dedicated Zune software just to function as mass storage.

WP7 would make Nokia look good on Wall Street for a while, and might make US investors happy, but it'd suck for the company in the long run.

At this stage in the game Nokia can't afford to switch platforms, what they needs is a refresh of the ones they have.
+2 #5 Nerdfighter 2011-02-09 17:18
They should learn from other companies... Nokia's previous CEO's were too stubborn on MeeGo. Hope Steven Elop brings some sense in to the corporation. What they should do is keep making they're usual phones with good build quality and good hardware, but make a couple of Android phones. And then when they get MeeGo, make a couple of phones with high specs and very aggressive pricing, to get attention to the new OS. That's exactly what Samsung is doing to promote their Bada-OS.
+1 #6 jonny80s 2011-02-09 20:56
N900 running Maemo, it was better than the i3GS, not quite as good as the i4. Considering it was 1 year old (or more) when the i4 arrived and it won't break if you drop it..... it holds it's own.

I'ld love to see the second generation of this device.
-1 #7 dicobalt 2011-02-09 22:23
WP7? Nah. That's just for now. The real target is Win8 on ARM/x86. Obviously it is going to take them some time to get themselves in order again. Cranking out products quickly only ends up in a lot of fail. They will take it slow and finally with Win8 you will see some real products. At least that's what I would do.
+2 #8 Fud_u 2011-02-10 01:54
I don't think Nokia Symbian OS is going anywhere with the smartphone crowd. Time for a change. Android change and it doesn't cost ya a dime. Why so stubborn.

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