GTX 260 to $399

Nvidia was planning to launch the Geforce GTX 280 at $599 and the GTX 260 at $449, but now it looks like both cards will end up priced lower than it was originally planned.

The reason for this is simple, ATI will price its cards aggressively. The new suggested retail price might drop as low as $499 for the GTX 280 and $399 for the GTX 260. We were advised that some of these prices, especially the GTX 260, might go down further within a few weeks after the launch.

ATI's Radeon HD 4870 will again be cheaper than the GTX 260, and our sources believe that it can give it a run for its money. We will see about that, but at least the HD 4870 will end up cheaper to begin with.