Blame Boris, Grove and Farage
UK Asustek customers will have to pay more for their hardware after the Brexit vote decimated the pound.
Decline and fall
Fifteen years ago, the motherboard industry was a buoyant place to be but it looks as if the glory days are all over now.
Motherboards don't stand for comfort any more
Asustek is shifting its development focus to Internet of Things (IoT), robot and virtual /argument reality (VR/AR) products after seeing that motherboards and graphics are going to suffer for a good long while.
ZenFone gets Qualcomm and MediaTek platforms
Asustek appears to have pulled back on its Intel dependence for its ZenFones and is adding Qualcomm and MediaTek flavours.
Asustek has 30 percent growth in EU
Asustek Computer and Acer are doing rather well flogging their LCD monitors.
30 million too high
Asustek has decided that it is unlikely to met its target shipments of 30 million ZenFone-series smartphones to all markets except China in 2016
Chinese GPU maker expands into foreign markets
Colorful, which is currently the largest graphics card vendor in the China, is about to spread its wings.
Cunning third world plan
Asustek has a cunning plan to ship 30 million smartphones and become a worldwide top-10 smartphone vendor this year by flogging its products to India, Brazil, Russia and Africa.
Starts the great march
Asustek is creating a new motherboard sub-brand, Red Flag to target mainly the entry-level and mid-range segments in China.