Activision says it is the best-selling new franchise of all time

Lower than expected review scores

Could be say a number of sources

Would produce movies and TV based on IP

Specifics to be decided at a later date

First for PlayStation and then for Xbox

Very complementary skillsets at both studios

360 & PS3 versions being ported by another studio

Sledgehammer at the helm of this offering

Working with Microsoft to get it released