Believe it or not, we think much of it is

Keeping it cheap and cheerful

A7 SoC, thinnest and lightest in class

ZTE, Huawei, Lenovo, OPPO

First device showcased

Another chip-slap from Chandrasekher

An attempt to leverage the power of the A7

Apple still got there first

The new fruity flagship

64-bit chip for iPhone 5S and iOS 7