Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 26 June 2008 10:23

ATI is looking in expanding game marketing

Written by Fuad Abazovic


Image

Challenge for TWIMTBP


ATI's VP of graphics marketing Matt Skynner has told Fudzilla that ATI is looking at how to improve its presence in direct game marketing. They want to do more for Independent Software Vendors if there is still such a thing. ATI has learned a lot from The way it’s meant to be played and they know that this marketing tool works quite well.


Developers are cool with ATI but publishers do like co-marketing money that makes the TWIMTBP world spin and ATI will try to boost some funds and get closer to publishers and developers.

For the time being we believe that ATI will try to focus on a few big and important publishers such as Blizzard as the company has limited funds but we are sure that this will get more solid position for ATI in its eternal fight with Nvidia.

There will be some cool announcements in the months to come as ATI finally woke up and realized that this is the way to go. Its better late than never, but ATI’s involvement with game publishers and developers making the DirectX 10.1 story more successful is at least a start.  

 

Last modified on Thursday, 26 June 2008 15:08
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments