ATI was never so strong in ISV (Independent Software Vendor) marketing support and it never really had a tool to fight Nvidia's "The Way It’s Meant To Be Played." ATI's Get in the Game marketing program didn't really get ATI very far in the game, but ATI did managed to get some cool titles.

ATI collaborated with Valve on Half life 2 and Half Life Episode One with its legendary vouchers and we have to admit that this worked really well for ATI, as they sold a lot of Radeon 9600 and 9800, just because of that voucher that cost them a few million.

This is supposed to get to the next level, as ATI will soon announce a partnership with Blizzard, the publisher behind the Warcraft series, Diablo Universe and Stracraft, games that are ultra popular, especially in Asia.

Nvidia got most of EA and Ubisoft games under The Way It’s Meant To Be Played and ATI will get Blizzard, which will definitely help its position in the GPU market.