Published in Graphics

Nvidia?s 240 Shaders are 240 Cores

by on16 June 2008


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New marketing gag


Nvidia is about to start a new marketing gag. It doesn’t call Shaders, Shaders, anymore. As of today, Shaders will be known as Cores.


This is how Nvidia wants to communicate with its customers in the future. Intel has four cores in the desktop market and in 2009 it will likely go to eight cores; and Nvidia as of today has 240 Cores in its 1.4 billion transistor GT200 GPU.

What Nvidia fails to mention is that Nvidia Cores are not X86 capable and that they cannot actually run Windows and Photoshop; but Nvidia hopes that with adoption its CUDA marchitecture some application might adapt and work faster on Nvidia “Cores.”

This is a long, slow and painful process, especially when Intel as the main competitor has been pushing for X86 for more than thirty years. All compilers and software is written with X86 in mind.  

 

 

 

Last modified on 16 June 2008
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