An ex-3DFX chap that we meet back in August 2001 has moved to Nvidia U.K. sales. Back then, he was at Elsa, the graphics card manufacturer. Adam will now work for Fiona, the master of the U.K. market, who decides who gets the allocations and who will lose money if he doesn’t.

It is funny to mention that the whole U.K. PR machine eventually decided to go for some other positions and the name of the new chap to takes Adam Foat’s place is yet to be announced.

We wish him well and we hope he hits his commission, as there is no such thing in PR.