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Wednesday, 15 August 2007 12:32

Yahoo makes happier users than Google

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Most popular is not best

 

Customers are happier with searches that are conducted by Yahoo, than they are with the more popular Google.

 

Data from the University of Michigan American Consumer Satisfaction Index (ACSI) shows that Yahoo had seen its customer satisfaction score rise 3.9 percent from a year ago to 79 out of 100 points, while Google's rating fell about 3.7 percent to 78 points.

According to Reuters, this means that while Google remains the dominant Web search engine, Yahoo is offering a better service. However it is probably being out marketed by Google.

Yahoo seems to have benefited from the relaunch of its site and the various improvements it has come up with, the report said.

To the average user, Google is still the same site it was three years ago, the report said.

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