Nvidia is really happy with its growth in the notebook market. Intel is getting a lot of money from its platforms and Nvidia now wants a piece of that cake.
The game is rather simple, Nvidia wants to put its mobile GPUs in every single notebook and it definitely have had a great success with high-end 17 inch notebooks.
Gartner claims that the high-end 17 inch notebook market grows at 20 percent a year, a ratio which is much higher than the growth rate of 15.4 inch notebooks. It becomes really easy to convince a buyer to get a high end mobile graphics card in 17 inch Desktop replacement, heavy gaming machine.
According to its VP Jeff Fisher, Nvidia captured a lot of design wins and it is about to increase its 17 inch market presence, as it won quite a few Santa Rosa designs.
This means more market share for Nvidia and more importantly, more money as the average selling price of high end GPUs is healthy.