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Wednesday, 08 August 2007 11:16

British government and companies pull Facebook adverts

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Concerns about display

 

The British government and six major British companies, including cell phone giant Vodafone, have pulled advertising on the social-networking Web site Facebook.

According to News.com the advertisers have concerns about how their ads are displayed.  Apparently they were appearing on the profile page of the far-right British National Party.

The problem is that ads pop up on Facebook pages on a rotating basis, giving companies limited say over where they are displayed. The UK government's Central Office of Information (COI) said it was seeking assurances that ads on social-networking Web sites would reach desired audiences.

It said it would not resume advertising until better safeguards were in place.

More here.

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