Nvidia recently dropped the price of the Geforce 8800 Ultra cards by about $80 and the mighty Nvidia offers price protection to its etailers and retailers.
This is a unique case, but Nvidia actually gave $80 in cash to everyone who had 8800 Ultra in stock to save them from the loss. Nvidia did it because the cards didn’t sell and because the big green pushed the price envelopes a bit too much.
When it dropped the price by $80, the cards started to move off the shelves and it will save the day for Nvidia.
Published in Graphics
Geforce 8800 Ultra wasn't selling well
That’s why Nvidia dropped the price