Featured Articles

Android Wear installed on 50-100k phones

Android Wear installed on 50-100k phones

Android Wear is a companion app that you need in order to run your new Android Wear watch.

More...
AMD launches 45W desktop Kaveri parts, finally

AMD launches 45W desktop Kaveri parts, finally

AMD has finally launched three 45W Kaveri SKUs, which were in the works for months. The three chips feature configurable TDP,…

More...
Desktop Broadwell LGA is Socket 1150

Desktop Broadwell LGA is Socket 1150

Broadwell was supposed to come in 2014 and it will ship in the last quarter of this year for detachable thin…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 07 June 2010 21:32

Steve Jobs demonstrates iAd platform

Written by Jon Worrel

Image

Estimated worth of $250 million in 2010 alone


The next major announcement that Steve Jobs made during WWDC 2010 was an overview of the iAd platform. In perspective, he noted that the company was going through with its own mobile advertisement system for one reason: “to help our developers earn money so that they can continue to make free and low-cost apps.” The keynote demonstration emphasized focus on both emotion and interactivity throughout the platform.

“The worst thing you want as a user is to tap on a banner and be hijacked out to the browser,” said Steve. “In this case, iAd is built right into iOS 4. You don’t have to write an app to put an ad like this into your app. Apple sells and hosts the ads so all you have to do is tell us where to put them, and then make money.”

Jobs went on to explain that advertisers and developers will profit by receiving 60 percent of the revenues. In addition, they will be paid via iTunes Connect in the same manner that app developers are paid for apps. According to the demonstration, some of Apple’s leading brand partnerships are with Nissan, citi, Liberty Mutual, State Farm, Unilevel, AT&T, Chanel, GE, Geico, Cambell’s, Sears, JC penny, Target and Best Buy.

“How successful are we going to be? We don’t know what we’re doing, but we’ve attracked some pretty exciting brands and they’ve committed over $60 million for the second year and a half.” According to analytics form JP Morgan, they believe the mobile advertising space for 2010 will roughly equate to $250 million. In perspective, 48 percent of the second half of 2010.

Last modified on Monday, 07 June 2010 21:36

Jon Worrel

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments