Slapping the highest number you can think of on a product box has long been one of the fail-safe strategies for selling your products, and it works more often than not. This however shouldn't always be so as SteelSeries’ CMO, Kim Rom, recently said how high and higher DPI figures touted on mice products mean pretty much nothing.

Indeed, DPI number has long been seen as something pretty important when purchasing a mouse, but Rom says that “in reality it doesn’t really mean that much”. He argues that, for instance, moving your mouse an inch on your desk for it to move twice the screen length might sound impressive, but it doesn’t really introduce any value or precision. Quite the contrary, in the latter case it will negatively affect what should’ve been your goal in the first place - precision.

Rom goes on saying that professional players on pro-tournaments, who depend on their equipment for their bread and butter, usually stay within 800 to 1,600 DPI limits, despite the fact that their equipment might support higher resolutions.

So there you have it, if you’re looking at buying a mouse and are looking at various numbers, there’s one more number not to pay much attention to. Quite refreshing if you ask us, as seeing someone downplay numbers is not an everyday occurrence in the IT world.

More here.