Published in News

Apple officially announces the iPad revolution

by on27 January 2010

ImageImage

Oversized iPhone with 1GHz proprietary chip, $499 to $829


Less than an hour ago, Apple finished announcing what might have been the most hotly-anticipated ultraportable device in the last ten years of information technology innovation. For weeks, months, and even years, rumors and analytic speculation of an Apple tablet device have scourged the internet from every possible direction, and the concrete evidence that the mass market consumer world has anticipated for so long has only recently been confirmed from the corporation itself.

Image

It is clearly no secret that unannounced and upcoming Apple products tend to generate what some might consider a ridiculously insane amount of hype, often in the name of flamboyant fanaticism and absurd amounts of over-speculative imagination. Consider the fact that our friends at Engadget recently constructed an entire rumor documentary on the glorified device, explaining its history-in-the-making beginning way back in 1983.

Noticeable amounts of evidence suggesting that an Apple tablet device actually existed and had been imagined by internal corporate strategists and product engineers have been around since early 2002. Within time, a design patent was filed by Apple in 2004 for a “handheld computer” that listed Steve Jobs on the application as well as Jonathan Ive, Senior Vice President of Industrial Design. Fast forward to January 2010, and we have experienced what seems like the largest flood of journalistic gadget fanboyism in the course of the past ten years. As TechCrunch writer Paul Carr satirically points out, “the frontline news on every tech site has been the same story: Apple, Apple, Apple.” Reams of gushing speculation have been flowing in from every corner of the world wide web, including sites that don’t usually report on the material at hand but wanted a passionate slice of the iWhateverthehellitscalled.

Thankfully, all of the gushing speculation, murderously glorifying journalism practices and unprofessional blogging tactics can finally be put to rest. The long-anticipated Apple tablet device is officially going down in history as the Apple iPad.


Image


During the fruit-themed toymaker’s special event at the Yerba Buena Center for the Arts Theater in San Francisco, California on January 27, 2010, the company officially announced the next mass-market ultraportable revolution that CEO Steve Jobs deems to be the “the most advanced piece of tech that [he’s] ever worked on at Apple."


Image


In fact, Jobs went on to explain that the iPad is the company’s “most advanced technology in a magical & revolutionary device at an unbelievable price.”


Image


As the CPU and GPU-centric news outlet that Fudzilla is, we will cut directly to the underlying hardware details that many of our readers have been interested in most. To begin, the Apple iPad is powered by the company’s proprietary Apple A4 1GHz processor. Not much is known about the chip at the moment, other than the fact that it has been kept under wraps very well from journalists, consumers and the press. Below is a picture that Gizmodo managed to pull of the chip itself, straight from the video demonstration of the iPad given during the event.


Image


On the bottom of the chip is the string H8MBT00V0MTR-OEM, signifying that the processor is custom silicon designed by an Original Equipment Manufacturer, otherwise known as Palo Alto (P.A.) Semiconductor. “We’ve been able to achieve 10 hours of battery life,” said Steve Jobs during the processor announcement. Overall, we are very interesting in acquiring further details of the chip, particularly due to the fact that it's some sort of dual-core, ARM-based design.

On the display side of matters, the Apple iPad features a 9.7-inch IPS panel with the same capacitive multi-touch capabilities that many have come to know and love about the iPhone and iPod Touch. In perspective, the InPlane Switching LCD technology significantly improves diagonal viewing angles when compared to conventional TFT LCD display technology, and in some cases further reduces response times for faster pixel refresh rates.


Image


Form-factor is by far one of our favorite aspects of the Apple iPad device. It weighs in at a mere 1.5-pounds, lighter than any netbook currently on the market that features a 9 to 10-inch display panel. Steve Jobs made this point very clear during the presentation, stating that “the problem is netbooks aren’t better at anything,” followed by applause. “They’re just cheap laptops.” In addition, the device is just 0.5-inches thin (not 0.5-inches "thick”, as that would be an inappropriate phrase to describe the incredible form-factor of the device).


Image


Image


On the other hand, the device contains all of the usual hardware internals – an accelerometer, a compass, speakers, microphone, a dock connector, and optional 3G radio + assisted-GPS (on select models). As far as network connectivity is concerned, every iPad model shipping will include 802.11n 300Mbps chips as well as Bluetooth 2.1+ EDR.


Image


Pricing is a factor that we are simultaneously excited and disappointed about. The Apple iPad lineup will be priced starting at $499 and moving all the way up to $829. Before you scoff at the idea of an eight-hundred-dollar oversized iPhone, let’s break down the pricing configuration for better clarification.

Apple will sell 16GB, 32GB and 64GB configurations respectably, with an additional selling point of both WiFi-only and WiFi + 3G models. In total, there will be 6 models of the Apple iPad, several of which are priced above and beyond the conventional netbook marketing range. Steve Jobs pointed out that the 3G radio option adds an additional $130 to the price tag for each model, so a 16GB WiFi-only configuration would cost $499 whereas a 16GB WiFi + 3G configuration would end up being $629. Engadget has a full description of pricing options, including a useful chart, that can be found here.

On another note, Apple has made it clear that only the WiFi + 3G configurations feature A-GPS chips for the Maps application and other convenient location-aware applications. Once again, it is clearly obvious that the company does not want its WiFi-only customers leveraging the ability to use GPS, and this has been a major letdown for iPod Touch users since the second-generation device was announced in September 2008.


Image

Apple iPad pricing and configuration chart, courtesy of Engadget crew


Of course, with the additional 3G radio option for three of the six available models, Apple has also announced data subscription plans for its glorified tablet – and as surprising as it may be, the company is still going to be offering them in collaboration with AT&T. Sorry Americans, no Verizon CDMA support here.

Apple and AT&T are offering a no-contract plan for $14.99/month that allows for a whopping 250MB of data bandwidth. That’s right, 250 megabytes. If there was any other time to do a facepalm, it would be right now. On the other hand, AT&T is also offering an unlimited data subscription plan for $29.99, similar to its offering for iPhone users on its network.

Thankfully, all Apple iPad models are network unlocked out of the box and feature new GSM “microSIM” slots, meaning that plans for other 3G carriers might be available soon. Unfortunately, you can’t use your iPhone SIM card with the device due to the fact that iPhones do not use micro-SIM cards. Although Apple has only announced subscription plans for US customers, we are expecting the device to be available on international networks beginning in June. Steve says they'll be back "this summer" with news on that front.

All in all, the Apple iPad will be available starting in late March 2010 for the WiFi-only configurations, while the WiFi + 3G configurations will be available in late April 2010 at $130 higher price premiums. Stay tuned for more information regarding the architecture behind the Apple A4 1GHz processor as it becomes available.

Many will certainly miss the lack of Camera, full HD resolution and the ultra high price. [sub.ed.]

Last modified on 28 January 2010
Rate this item
(0 votes)