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Apps will become advert generating


People not keen on paying

are going to have to start charging for their mobile applications using advertising, according to bean-counters at Gartner, as punters start to resent paying for the software.

The Big G analyst, Carolina Milanesi, said that a quarter of application store revenue will come from advertising in 2013, compared to five percent last year
She said that the number of free downloads will at the same time grow from 79 percent to 87 percent. Smartphone users now know what they are doing with mobile applications and are thinking twice before they buy.

As a result, developers who want to make money will have to look at securing advertising deals, according to Milanesi. She said there is good money to be made from mobile apps but it will not come from outright software sales.

The number of downloads from applications stores will grow to about 21.6 billion in 2013, compared to 2.5 billion in 2009. Revenue will grow from $4.2 billion to $29.5 billion, Gartner said.

The big money spinners will be games shopping and social apps, Milanesi said.

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