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Lamborghini to get Tegra
CES 2010: And the rest of VW cars
A few people from Nvidia have confirmed that Audi is not the only car manufacturer from the Volkswagen Group to get Tegra chip for navigation and entertainment.
As Jensen confirmed Lamborghini will get Tegra, but he didn’t specify when this will happen. He did say that by 2012 all Audi cars should have one inside. This is not all, as all Volkswagen cars should end up having Fermi inside.
Audi is not really putting Tegra to good use, as the chip can do much more, even HD video in 720p should be possible in the Audi entertainment system. If they go for Tegra 2 in the future, full HD should not be any issue.
This is a huge market opportunity. The Volkswagen Group consists of Volkswagen, Audi, Seat, Skoda, as well as bourgeois brands Bugatti, Bentley and Lamborghini. The group sells more than six million cars a year, but only a small percentage of them feature advanced navigation and entertainment systems. However, market trends indicate that this will probably change over the next few years, as more and more consumers opt for such systems.
The only issue is that 2012 looks so far off from our stand point.