Only two years after launch, O2 wants to
end its i-mode service in the UK.
In a press release the company says that users and partners have two years to swap to another service.
I-mode, which was popular in Japan, was described as the future of mobile internet. However O2 said that it could not get enough handsets for i-mode.
It said that the service had proven to be successful with rich content and high satisfaction amongst users. However, a limited range of devices has restricted its growth and we don’t see that changing.
However one of the more likely reasons is that i-mode's per-bit pricing policy was looking outdated compared to other mobile data services.