Pay for our adverts says entertainment biz
Greedy songwriters, composers, and music publishers are
leaning on politicians to make Apple and and other digital duke boxes pay for
the 30 second clips that they provide for advertising.
The groups say that their work is still downloaded and
someone should pay them. They want Apple to pay licensing fees to ASCAP and BMI
for the downloads of TV shows and films it sells and for the partial downloads
which are usually used for advertising. If the American Society of Composers, Authors and
Publishers (ASCAP), Broadcast Music (BMI), and other performing-rights groups
gets its way there will be more price hikes for online music.
Apparently when the groups had no joy trying to screw
more money out of digital content providers they decided to call up their
friends in Washington. Part of the problem is that the movie studios, big
recording companies, TV networks, and online retailers who have beaten a
similar path before have succeeded in bleeding the industry dry and left
nothing for those who actually produce the music.
President of the Songwriters' Guild of America Rick
Carnes in theory he made 9.1 cents off a song sale and that means a whole lot
of pennies have to add up before it becomes a bunch of money. "People think we're making a fortune off the Web, but it's
a tiny amount. We need multiple revenue streams or this isn't going to
While we are sympathetic to the musicians and songwriters, the idea of paying yet another body loads of cash for a single is
getting a bit daft and if these guys can't sort themselves out and work
together collectively without one ripping the other off then we don't see why
the consumer should pay. It it is like buying a car and the bloke who sells you
the engine wants to charge you extra while the guy who makes the wheels sends
you a bill for extra cash.