Featured Articles

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC has announced that it will begin volume production of 16nm FinFET products in the second half of 2015, in late…

More...
AMD misses earnings targets, announces layoffs

AMD misses earnings targets, announces layoffs

AMD has missed earnings targets and is planning a substantial job cuts. The company reported quarterly earnings yesterday and the street is…

More...
Did Google botch the Nexus 6 and Nexus 9?

Did Google botch the Nexus 6 and Nexus 9?

As expected, Google has finally released the eagerly awaited Nexus 6 phablet and its first 64-bit device, the Nexus 9 tablet.

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 03 September 2009 06:48

Microsoft to dump old Zune models

Written by David Stellmack

Image

New Zune HD model will fly solo

Microsoft will be launching the new Zune HD on September 15th, and the new device will become its standard product.  It will feature HD radio, HD video-out, a touch screen and an Internet browser. This is the good news; the bad news is that going forward this will be the only Zune device that Microsoft will continue to manufacture.

Microsoft has announced that it plans to discontinue all of its other Zune models after the new HD version is out.  It did say, however, that it will continue to offer the flash-based Zune 4GB, 8GB and 16GB devices, as well as the 80GB and 120GB hard-drive devices, until they are sold out.

Microsoft also indicated that it plans to launch an updated Zune software and service at the time the Zune HD becomes available, as well as a Zune video service that will be available on Xbox Live later this year.

Introduced almost three years ago, the Zune has not been very competitive against the iPod family of products. The Zune division at Microsoft was reorganized some time ago and combined under Microsoft’s TV, video and music business.  Matt Rosoff, an analyst with Directions on Microsoft, indicated that the decision for a solo HD Zune will provide Microsoft a way to cut its losses from the lower end of the market and to maximize on its up and coming next-gen Windows Mobile Smartphones.

According to Rosoff, the Zune HD has some features that are quite attractive and that surpass those offered by the iPod Touch, including the option to purchase a monthly subscription to listen to an unlimited supply of music from the Zune Marketplace via a Wi-Fi connection. However, Microsoft was so delayed in marketing a fully featured device that consumers didn’t pay much attention to it. "They launched weak," Rosoff said. "By the time they got it right nobody cared."

Rosoff also indicated that Microsoft wants "…to be in this business primarily as a way to keep the brand alive, keep the service going and maybe pave the way for the next generation of the Windows phone, which I assume will have similar form factors and have the Zune software integrated into them."

The Zune HD launch on September 15th will have its work cut out for it.  Chris Stephenson, Microsoft's General Manager of Marketing for Zune, recently resigned and plans to leave Microsoft on September 4th in advance of the Zune HD's launch. In addition, Apple has announced that it will hold a press event on September 9th, where more iTunes and iPod product announcements are expected.

Last modified on Thursday, 03 September 2009 10:17

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments