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Tuesday, 10 July 2007 10:54

Web popularity measurement changes

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Not how often, but how long

In a key move for web developers, Nielsen has decided to measure a site's popularity on time spent rather than page views.

In a press release Nielsen/NetRatings said it will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites.

Technology such as online video are making page views less meaningful.

Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.

Last modified on Tuesday, 10 July 2007 12:05

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