Game maker Sony is targeting Apple's home turf by
converting its portable game kit to run the sort of games that have been
popular on the iPhone.
Sony has not been doing well lately and has reported a
$391 million loss on falling gadget prices and weak consumer demand globally
due to the recession. This week Sony introduced a few improvements this week to
position its PSP to better compete with the iPhone.In short these are the sort
of games that are available on the iPhone platform. These include a“minis” offering, a section on the
PlayStation Store that sells downloadable casual games for PSP, to coincide
with the launch of “PSPgo,” a smaller version of the PSP console.
"Minis is yet another part of our concerted effort
to expand content options on PlayStation Store as the demand for digital
content will increase with the launch of PSPgo," said Eric Lempel,
director of PlayStation Network and Strategic Planning, in a statement.
"Minis will give developers the opportunity to create and share a variety
of new and original content that in some cases, are only available on
PSP."
It is also trying to take on the iPhone with a reader.
This will mean that it can provide “Digital Comics” service partnering with
Marvel Comics, IDW Publishing, and iVerse Media. Popular titles include X-Men,
Spiderman, Transformers, and Archie.
Sony has denied that it is targeting Apple and there are
some signs that this might not be the case. If it really wanted to take down
the fruit themed one it would be trying to install a full mobile phone and sms
system in the PSP. However it does indicate that Sony is a bit worried about
Apple's App Store and its ability to flog fairly pointless cheap games.
Published in
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Sony downgrades to compete with the iPhone
PSP goes basic