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Monday, 03 August 2009 11:12

Woolworths becomes a phone seller

Written by Nick Farell

Image

Pick and Mix

Supermarket chain
Woolworths has become a telco in Australia.

The outfit, which became defunct in Europe, is still Australia's largest supermarket chain and has announced plans to enter the telecommunications market, offering a no-frills mobile phone service which is as cheap as chips.

Woolworths will use the Optus network in a pre-paid service that offers a flat rate for voice calls of 15 cents flagfall and 15 cents for every 30 seconds of conversation. The rate applies to both mobile and fixed-line calls. Text messages will cost 15 cents.

Woolworths business manager Alex Cochran said customers had told the company the number of plans, caps and bonuses in the market currently was confusing.

"What they really want is clear and transparent pricing and everyday value," Mr Cochran said.

Woolworths will sell their own branded SIM cards for $2 via their Woolworths, Safeway, BIG W and Dick Smith stores. Customers can recharge accounts by buying credit at those stores and at other Woolworths outlets, Dan Murphy's, BWS and participating Caltex
Woolworths fuel outlets.

Nick Farell

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