Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

We wanted to learn a bit more about Qualcomm's plans for wearables and it turns out that the company believes its…

More...
Qualcomm sampling 20nm Snapdragon 810

Qualcomm sampling 20nm Snapdragon 810

We had a chance to talk to Michelle Leyden-Li, Senior Director of Marketing, QCT at Qualcomm and get an update on…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 31 July 2009 14:22

Analysts believe Microsoft should drop Zune

Written by

Image

Can't hold a candle to Apple

A couple
of analysts have pretty much stated the obvious, saying that Microsoft would be better off if it dropped its Zune series of media players, as it has simply failed to make a dent in Apple's iPod market share.

IDC analyst Susan Kevorkian believes that Microsoft has already missed its opportunity, saying: "If Zune were going to make a strong move against the iPod, it already would have". And IDC study found that just 5 percent of PMP users owned Zunes, while a whopping 61 percent were hooked on iPods. "That's not to say the game is over, it's just not likely that Microsoft is going to beat Apple at its own game," says Kevorkian.

"The market reception for Zune is so disappointing that many retailers have even stopped selling it altogether," said George Kurian, VP at Tradition Capital Management LLC. "Microsoft should abandon Zune and follow Apple's strategy to try to make its presence felt in the high-growth smartphone sector".

Looking at the numbers, it's not hard to see why Zune isn't looking like a winner. Revenues of Microsoft's Entertainment and Devices unit have dropped 42 percent in the last quarter, to $211 million. Apple has also seen a drop in iPod sales, but it was just 18 percent, and let's not forget many iPod users are dropping them in favor of another Apple product, the iPhone.

While the Zune business accounts for only a tiny portion of Microsoft's revenue, one company that stands to lose in case Zune is abandoned is Nvidia, as the recently announced Zune HD is the first big design win for its Tegra processor. For Nvidia it's not just a matter of losing a bit of business, but rather prestige and credibility. It simply needs strong partners like Microsoft and Samsung to make Tegra a success and speed up adoption among other vendors.

More here.

Last modified on Sunday, 02 August 2009 23:46

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments