US electrical retailer
Circuit City is about to advertise the PS3 for US$499 in a special promo that starts on the 15th of July, according to a scan of an ad campaign that Kotaku has posted.
However, according to GameDaily, the PS3 will drop to $499 already on the 12th of July, so this special promo might not be that special after all.
This is a $100 price drop over the current price point, which should make the PS3 slightly more appealing. This price drop is sooner than expected, but considering the fairly poor sales of the console, maybe it's just Sony that's trying to gain some market share.
You can read the GameDaily article here