Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

HP Stream is a Chromebook killer priced at $200

HP Stream is a Chromebook killer priced at $200

We have been hearing reports of a new breed of affordable Windows notebooks for months. It is alleged that a number…

More...
AMD Radeon R7 SSD line-up goes official

AMD Radeon R7 SSD line-up goes official

AMD has officially launched its first ever SSDs and all three are part of AMD’s AMD Radeon R7 SSD series.

More...
KitKat has more than a fifth of Android users

KitKat has more than a fifth of Android users

Android 4.4 is now running on more than a fifth of Android devices, according to Google’s latest figures.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 05 July 2007 11:36

HP in advertising hot water

Written by

Image

Smoke and Mirrors


Printer manufacturer Kyocera has complained to the Advertising Standards Authority over a recent HP colour laser printer advertisment.

Ads for the HP Colour LaserJet CP3505 claimed that all customers need to replace are the toner cartridges and there is no need to pay for an expensive printing drum replaced.

Kyocera's complaint is that the printer's drum is built into the cartridge and is therefore factored into the cost.
In a statement  Kyocera UK a spokesman said the advertising was  typical of the 'smoke and mirrors' tactics that obscured the short-life, high-waste nature of HP's technology and the consequent costs that will be passed on to users.

The adverts also claim that the cost per page of HP's printer is 60 per cent less than that of Kyocera's own products which also does not quite work out either.

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments