Intel was showing off its Mashmaker tool which enables Website customisation without programming.
The company plans to release a beta next month of a tool that allows random users to customise the content of a website without any interference from the publisher.
According to Computing, the software could be used to adapt listings of rental properties with information about nearby restaurants.
The tool allocates a web page's contents into categories. Mashmaker can then take the address information on other online services, such as restaurant listing site Yelp, and add a link to the restaurant overview.
Currently such mash-ups rely on programmers combining information made available through XML standards such as RSS, or through application programming interfaces (APIs).