The next big thing
Last modified on Wednesday, 20 June 2007 13:11
MSI wants to grow its influence in the mobile market and it wants to grow its market share in this market. This is the next big thing and MSI wants a piece of the action. The company doesn’t want to get involved in the mobile phone market, as it is too tough, but MSI thinks it can gain some market share with laptops.
MSI has its own fab and can produce models a bit cheaper this way and the marketing machine understands that it needs to make a brand and differentiate itself from the other notebook manufacturers.
That is why it introduces a numeric keyboard on 15.4 inch notebooks and came out with a Swarovski notebook that brought a lot ot attention. The company will surely continue and its Santa Rosa notebooks are just around the corner.