Featured Articles

Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

Apple is dancing the same dance year after year. It releases the iPhone and two days before they start shipping it…

More...
Amazon announces three new tablets

Amazon announces three new tablets

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Sunday, 25 January 2009 21:40

Is the Zune hitting the end of the road?

Written by David Stellmack

Image

Sales are down and not catching the iPod


With all of the cuts at Microsoft, one product that seems is not getting much attention during all of this talk is the Zune music platform. Microsoft launched the Zune products to complete with Apple’s iPod products, and by the latest accounts Zune says are down, way down.

In the latest quarter, Microsoft revealed that the sales of Zune have fallen by close to $100 million, which is a 54 percent decrease in sales versus the same quarter last year. During the same period, Apple was able to grow iPod sales almost 3 percent, which translates into 22.7 million units sold during the same time frame.

While our moles tell us that nothing is final yet with the Zune, it is obvious that Microsoft will have to turn things around with the Zune platform in order to compete with the iPod. Could it be that Microsoft has another ace in the hole for the Zune platform to try before throwing in the towel?

We think it is possible that they could, as they have thrown a lot of money into the Zune platform and it just would not be worth it to dump it without trying to at least salvage something out of all of that work. Don’t be surprised if you see some of the Zune technology get cross-pollinated into some phone devices running Windows Mobile, as that might be one way that they could license the technology to generate revenue.

One other long shot possibility is that Microsoft might elect to license the Zune platform technology to third-party manufacturers, who in turn would be able to release new MP3 players that are powered by Zune platform technology. We don’t have any confirmation on this, but several in the know suspect that this could be what Microsoft is considering at the moment. Our question is would anyone really want to use a Zune-powered platform in their own devices where Microsoft has failed?

Last modified on Monday, 26 January 2009 03:08

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments