Tough economy
Many companies, which we usually used to see on Cebit over the past ten years, are planning to skip to show. They blame the bad economy and high costs of exhibiting at the world’s largest IT tradeshow and in 2009 the return of investment is simply not there.
You can easily expect fewer exhibitors at the show, especially from graphics and motherboard sectors, whereas the business IT guys should show up in big numbers.
Everyone from the IT sector is getting ready for a tough year, but 2009 is the year of saving money and making smart investments and even tradeshows will feel it. At CES, many companies saved a lot of money by booking a suite at some hotel, while the Cebit tradeshow area is so big that it would take you hours to get from the tradeshow to a nearby hotel.
Despite the fact that fewer of our usual suspects will show, we will still be there and cover the show.
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Fuad Abazovic
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