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Thursday, 08 January 2009 06:21

1UP acquired by UGO Entertainment

Written by David Stellmack

Image

More consolidation in the online world takes place


The Hearst Corporation, the parent company of UGO Entertainment, has acquired 1UP and all of their associated sites in a deal that will see these Web destinations become part of the growing UGO Entertainment network.

We previously reported that 1UP has been on the block for some time, and this expansion by UGO will add a projected 40 million unique visitors to UGO Entertainment per month totals which will significantly increase the company’s reach on the Internet.

The deal includes 1up.com, GameVideos.com, MyCheats.com, and GameTab.com, which will add to UGO’s already strong presence in the gaming community to give the company the ability to dominate in this online segment.

For 1UP, the merger into the UGO network will allow the company to continue to focus on the delivery of content. It is unknown at this time if being acquired by UGO will spell a radical shift in site design or perhaps a merger of content in overlapping areas.

The ongoing consolidation of game Web site content being controlled by large major players signals a shift away from some of the independent voices within the gaming community. It is becoming increasingly difficult for smaller sites and independent players to generate enough revenue to continue. While it is sad, we do expect more mergers of this type in this and other associated spaces, and seeing many of the little guys and small players continuing to be acquired or just squeezed out.

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Last modified on Thursday, 08 January 2009 09:11

David Stellmack

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