Published in News
The heat is on with holiday bundles for Xbox 360
by David Stellmack on10 October 2008
Microsoft to sweeten the deal for more holiday sales
Microsoft has announced that the holiday bundles are going to be back again this holiday season. While we have pretty much known since CES that Microsoft would drop the price on the Xbox 360 in an effort to boost sales this holiday season, we did not suspect that they would sweeten the deal by adding in the holiday bundles again, as well.
The bundles will consist of LEGO Indiana Jones and Kung Fu Panda for both the Elite and Pro systems. The Elite with the 120GB hard drive and HDMI support will still retail for $399, including the two bundled titles, while the 60GB Pro system will remain at $299, including the two bundled titles.
As for the Arcade system, which was recently dropped to $199, it will include Sega Superstars Tennis in addition to the Xbox Live pack-in compilation disc.
The addition of bundling titles with the Xbox 360 during the holiday season is not a new concept to Microsoft, which threw in Marvel: Ultimate Alliance and Forza Motorsport 2 with the systems last year with much success.
Some retailers are already taking delivery of new Xbox 360 systems from Microsoft that have the included bundled titles for the holiday season. Due to the increased sales of the Xbox 360 due to the recent price cuts, we have already received reports today of the consoles with the bundled titles showing up on retailer shelves.
With the surprise title bundle announcement, Microsoft again seems to be pulling out all of the stops to move a significant amount of consoles for the holidays and the choice of bundled titles could help give Microsoft a significant value advantage over both Sony and Nintendo this holiday season.