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Microsoft confirms Guru retail stores

by on09 September 2008


Just as we suggested

We have all been there with fast talking customer service reps in the local electronics or computer store that clearly have no clue what they are talking about. The reality is these “knowers of nothing” should be flogged at sun up for their stupidity.

Just as we suggested here, Microsoft is going to try to make sure that they have someone in stores that can answer questions about their products with the new “Guru” program that they are going to launch in 155 stores by the end of the year.

The objective is to make sure that these Microsoft reps will be there to answer questions on computing, technology, and of course, Microsoft products. However, the real useful part will be the on-site demos where Microsoft Gurus will showcase how Microsoft products are about to work together to produce a project or solve a problem.

The concept of a company putting their own people in the stores to offer training and knowledge isn’t a new one. As a matter of fact, hasn’t Apple been doing this with the “Genius Bar” program where Apple experts help Apple customers solve problems using Apple products?

We expect that Microsoft will be giving these in-store Gurus special training and we are hopeful that the training takes hold and that their reps will likely be better than the standard store help, with the exception that they will be flogging Microsoft products.

Just remember, we wrote about this back in April and now it is finally happens.

Also read

Microsoft to open Apple-like retail shops

Last modified on 10 September 2008
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