Samsung has announced that it will stop selling notebooks in Europe. This comes as a surprise as Samsung made quite a name for itself with its phones, tablets and TVs and it managed to build a rather strong brand.

It managed to sell many mediocre tablets based on that success and it even tried to sell Chromebooks and convince the world that they are as good as Apple if not better. Truth be told, Samsung really does offer some good notebooks, or it used to. It turns out that lacklustre market demand in Europe has now pushed Samsung to pull out of this vast market.

"We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region - and is not necessarily reflective of conditions in other markets. We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories," a Samsung spokesperson said in a statement.

The news comes after Sony confirmed back in February that it sold its Vaio PC business unit to Japan Industrial Partners (JIP).

Europe is one hard market to crack, as there are roughly 50 countries on the continent, with 28 EU member states, with 24 official languages and even more cultures. There is no question that Europeans have a lot of money to spend on consumer devices and a lot of them trust Samsung brand, but it turns out that selling phones and TVs as well as a few other devices makes more sense for the company than battling established players in the PC space.