It has been while since we had a third player the GPU market, which is dominated by Nvidia and AMD. Intel is there with its Iris Pro tries as well as HD graphics, but Intel still has a lot of catching up to do when it comes to gaming while. The company has mastered the multimedia and multi display part, but it has no discrete graphics.
Matrox used to make graphics cards for gamers and professionals and it was doing rather well in the nineties. For the last twelve years it has been making cards for multi-display professionals and is doing quite well in financial and energy sectors. It is present in many multi-display markets where you need to solve the real-world problems in enterprise, industrial, pro A/V, digital signage, security, command and control, and other professional applications. The company used to be famous for its Millennium cards back in the days but, it gave up gaming back in 2002.
AMD and Nvidia have their line of professional cards. AMD has the Fire Pro line while Nvidia has Quadro NVS and both of them are trying to compete. Matrox has now officially announced that it plans to use AMD Graphics Core Next GPUs for its new line of professional products. AMD will bring 28nm, 1.5 billion transistors, DirectX 11.2, OpenGL 4.4 and OpenCL 1.2 as well as compatibility with Shader model 5.0; PCI Express 3.0 and 128-bit memory interface to the table. One of the key elements for Matrox survival is the PowerDesk software that is rather easy to use.
Matrox cards based on AMD GPUs will launch soon and Matrox PowerDesk should be working just fine with the AMD professional display market.
“AMD is excited to work with Matrox to deliver compelling industry leading GPUs for their professional users, said Matt Skynner, corporate vice president and general manager, Graphics Business Unit.
AMD is especially pleased that they got this deal as most of AMD GPU division (formerly ATI) and Skynner himself are based in Canada and Matrox is also a Canadian company, based in Montreal.
Matrox is not selling many cards these days but it sells in rather profitable high-margin business markets that are after streaming, video and muti-display solutions.