Apple could sell as many as 60 million smartwatches in the first year of sales, according to Morgan Stanley analyst Katy Huberty.
Huberty published her findings in Fortune and the figures are encouraging. Huberty argues that Apple’s ecosystem is stronger than many analysts believe. The company already has a huge user base, with millions of iPads and iPhones shipping each quarter. It also has very loyal customers, notes Huberty.
The base case scenario forecasts sales of 30 million units in 12 months at $300 apiece. However the bull case is quite a bit more optimistic – 60 million units in the first year of sales.