Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 14 July 2014 10:48

Seattle paid $17,500 to improve CEO’s Internet reputation

Written by Nick Farrell



Wants its money back

Seattle’s publicly-owned electrical outfit, City Light wants the $17,500 that it paid to Brand.com in a botched effort to boost the internet image of its CEO Jorge Carrasco.

According to Ars Technica the CEO’s chief of staff, Sephir Hamilton said that the agency may even file a lawsuit to enforce its refund.

"We're leaving our options open,” he said. “I hope that they'll see that what we signed up for was not the service that they delivered. We were sold one bill of goods and we were given another.”

What they were paying for was for a 2008 Seattle Weekly story critical of Carrasco to be buried.

The piece said that he was "a short, slight Texan, Carrasco has brought a certain kind of cowboy justice to City Light, unsurprising, perhaps, from someone who earned the nickname 'Jorge Fiasco' while city manager in Austin, Texas, the first of three jobs he was ousted from before landing here."

The group paid Brand.com which “enhances online branding and clears negatives by blanketing search results with positive content" to counteract unwanted search engine results. It would have cost City Light $47,500 for the service but the contract spent $17,500 before the electricity company gave up.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments