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Thursday, 10 July 2014 11:15

Only Samsung is interested in Super AMOLED displays

Written by Nick Farrell

Sales slow as rivals snub technology

Samsung is finding that only it is interested in its Super AMOLED display technology. Although the technology has been improving with every new flagship since the original Galaxy S, the outfit is finding that no one is really interested.

Samsung Display CEO Park Dong-geun told CNET, Samsung has nowhere else to sell our products besides Samsung Electronics’ mobile division. In the case of China’s smartphone market, we are only just beginning to expand there. Other major manufacturers have expressed an interest in AMOLED displays, including Motorola and Nokia. But they have instead focused on their own tech or licensed standard AMOLED displays from other firms.

Most of them have been content with using LCD displays. Park has been unable to offer a reason why other OEMs continue to avoid its Super AMOLED technology. It is possible that they are unwilling to license a technology from Samsung, the largest player in the smartphone world.

In case of players like HTC, another reason could be the fact that Super AMOLED displays have always had problems such as not-so-natural colours and bluish or greenish whites. However these problems are have been going away since last year and the technology is getting better.

Nick Farrell

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